Built fresh
for what comes next.

ROASt Labs was founded in London in 2026, but the frustration that led to its creation took the best part of a decade to surface. Between us, we have spent far too many years struggling with the name-brand PPC management/optimisation solutions on the market today, and almost all of them let us down in one of two ways.

The enterprise platforms are genuinely powerful but clunky, the kind of tools you end up fighting and troubleshooting more than driving genuine value from (and not to mention expensive). The smaller plug-and-play tools are the opposite - quick to get up and running but would more often than not use simple rules-based logic with no real algorithm powering decision making, meaning they rarely make a call you couldn’t have made yourself. Also: still too expensive.

So we decided to stop working around other people’s compromises and start fresh. Something designed from the ground up, built by advertising professionals, for advertising professionals, with a mission to shape where digital advertising is actually heading rather than adding another new feature bolted onto a decade-old codebase.

One decision shaped everything that came after: a language model should never be the thing that decides where your money goes. Budget allocation is hard maths, and that is exactly where it stays. Predictions can be measured, scored against what actually happened, and made better run after run, all tailored to your activities’ quirks. A language model cannot honestly tell you whether last week’s call was the right one. So at ROASt the maths moves the money, and every night it grades its own predictions against your actual sources of truth, rather than overinflated walled-garden proxies.

This does not mean that AI deserves a place on the sidelines. Pointed at the right problems it does real work: understanding your account, writing up the reasoning behind each move, answering your questions in plain English. Our Context Hub is a powerful realisation of this - feed the system your context and we can tell you why your campaigns wobbled and how to resolve it. Or use your own LLM to take control using our powerful MCP system which has your budget’s safety built into its core.

ROASt Labs is new to market which, in our opinion, is hugely beneficial to you. We are not carrying years of legacy infrastructure or old assumptions about how any of this should work, we are committed to moving quickly as the AI era reshapes how people run their advertising. We are not only interested in keeping up with that shift, we want a hand in shaping what it becomes.

Our fresh approach should also suit you as much as it suits us. We welcome your feedback which you can provide directly to us from inside the platform, or below this segment. A real person will read every message and if your idea would make ROASt better, we would be happy to build it.

Your free trial awaits.

~ The ROASt Labs team